Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Laustsen, Rasmus Dalgaard

Springer Nature Switzerland AG

12/2019

435

Dura

Inglês

9783030263492

Pré-lançamento - envio 15 a 20 dias após a sua edição

The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics).
Foreword.- Part 1: The Average Consumer - A Consumer Fiction in European Trademark Law.- Chapter 1: Background.- Chapter 2: Methodology.- Chapter 3: Legal Sources.- Chapter 4: The dynamics of the European Trademark Law, -Part 2: Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models.- Chapter 6: The average Consumer and its more or less distant cousins.- Chapter 7: The UCPD and trademark versions - two of a kind?.- Part 3: Vertical Analysis: The Judicial Background and European Trademark Law.- Chapter 8: The early beginnings pre Sabel.- Chapter 9: Likelihood of confusion - legislative harmonisation?.- Chapter 10: THe judicial fiction in a global perspective.- Chapter 11: Contextualisation.- Part 4: Wrapping Up, Chapter 12: Putting things into perspective.
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